How-To Guides

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Optimizing Your Website for Search Engines

Optimizing Your Website for Search Engines

As you know from last week’s article, search engines like Google and Bing are how most people find what they’re looking for on the Internet. So how should you be optimizing your website so your business is at or near the top of the search results? You can start with a few of the basics, […]

Managing Your Online Return Policy

Managing Your Online Return Policy

For many shoppers, your online return policy can be what convinces them to make a purchase from your shop, or abandon their cart and continue shopping elsewhere. Creating a successful online return policy often means striking a balance between providing good customer service and managing your bottom line. On one hand, customers are less likely […]

Tips to Keep Your Business Blog Relevant and Fresh

Tips to Keep Your Business Blog Relevant and Fresh

There may be no better way to increase your search engines rankings than publishing regular articles to your business blog. Publishing one or two short articles a week not only tells search engines that your website is an active website and should be indexed more often, but it also keeps your visitors engaged, which leads […]

Perfect Product Pictures with Pixlr

Perfect Product Pictures with Pixlr

The title of this article is tricky to say, and getting your product pictures to display correctly in your e-commerce website can be a little bit tricky as well. Pictures from your camera are rectangular, but rectangles can make your e-commerce shop look unsightly because your products don’t align evenly across the page. This is […]

WordPress Categories and Tags

WordPress Categories and Tags

When you begin using WordPress, you may wonder what these boxes are all over the place. You know the ones – Categories and Tags. What do they do? Why are they there? What’s the difference? Today, we’re going to explain what categories and tags are, and how they can benefit you. The first thing you should […]

Posts Vs Pages in WordPress

Posts Vs Pages in WordPress

WordPress comes with two content types – posts and pages, and it’s quite common for beginners get confused about when it’s best to use posts vs pages. For a point of reference, this article is a post. When you begin using WordPress, you are likely to wonder what the difference between them is? They seems to […]

How to Determine Your Sales Tax

How to Determine Your Sales Tax

Determining your sales tax may be one of the most difficult tasks you will have to face when first starting your own business, or expanding into e-commerce. You probably have questions like when does sales tax apply? What transactions are exempt? What happens if you are selling online or to someone outside your tax jurisdiction? […]

How to Become an Online Merchant

How to Become an Online Merchant

Small business retailers know that you have to keep things fresh and adapt to changes to keep your customers engaged, and coming back to see what you will have next. As a merchant you learn what your customers like, and you tailor your products to their interests. Maybe you change your product displays every few […]

A Guide to Online Merchandising

A Guide to Online Merchandising

What is Online Merchandising?  Online merchandising describes how you display your products or services on your website. It’s a fundamental task in making sure your website keeps your customers happy and makes you profit. Getting it right means that customers are able to find what they want easily and maybe pick up some additional items […]