If there’s one thing that nearly all website owners have in common, it’s this: You want to drive more traffic to your website!
But how do you start driving traffic to your website, and how can you keep that traffic coming? Building a steady audience takes time and effort, of course, but we have some tips to help you start driving more traffic to your website today. While some of these tips can take longer than others to have an impact, you may be surprised at how fast some of these ideas will work for you.
- No matter who you ask, the number one way to build traffic to your website is to regularly add new and relevant content to your website. An easy way to do this is to set a schedule of when you’re going to publish new blog posts, and then stick to the schedule. While this method takes time, the benefits are substantial and permanent.
- Start a Facebook Group for people to ask questions and get support for your products and services. When possible, link back to content on your website that answers people’s questions and be sure to post any sales or events your business is hosting to the group.
- Swap links with similar websites to cross-promote your businesses. You probably don’t want to do this with your direct competitors, but working with a complimentary business can benefit both of you.
- If you’re comfortable with a video camera you can start a YouTube channel to promote your products and services. Video search on YouTube is a huge section of the search market, so it makes sense not to ignore potential clients who prefer to watch a video over reading a blog post. Also, Google owns YouTube, so having an active YouTube channel will have an impact on your Google search rankings.
- Starting an email list is a great way to keep in contact with your loyal customers. It gets your message directly in front of people who are truly interested in your products and services. It’s easy to go overboard with an email list, however, so be respectful and don’t spam your subscribers.
- Focus on your headlines and titles. According to David Olgilvy (“The Father of Advertising”), on average, five times as many people read the headlines as read the actual body copy – “When you have written your headline, you have spent 80 cents of your dollar”. Make sure your headlines grab people’s attention so you’re not the only one reading your work. What your headline says is more important than the length of the headline.